Last Tuesday, Dash sat in his top-floor corner office in the Fashion District, watching himself on TV.Īt one point, an assistant rushed in to say Hot 97 was playing another Sigel cut, “Bread and Butter.” Coming” by Beanie Sigel, who isn’t around to represent himself because he’s in jail on a weapons charge until this summer. Recently Dash has been all over TV and radio promoting the first CD from his new label, “The B. “It gets the product out there, and that will help Damon since he’s lost Jay-Z.” “Being a media darling is smart business,”says Fahiym Ratcliffe, editor of the hip-hop magazine The Source. To some of his detractors, he’s a publicity whore who loves to see his name on Page Six with society friends such as Nicky Hilton. “I’m a hustler,” Dash says, fingering his Parisian scar.Īt 33, Damon Dash is starting over, leaving Roc-A-Fella behind and building his own brand name.īut Dash has never been shy about self-promotion. The pals had been drifting apart for a while – “Jay probably felt we were making too much money off of him,” Dash says.Īnd last December, they split for good after selling Roc-A-Fella to its parent company, Island Def Jam, which named Jay-Z president of the whole operation.ĭash made more than $3 million on the deal, but he lost several of Roc-A-Fella’s top artists, including Grammy winner Kanye West.Īdding insult to injury, the Def Jam brass surprised Dash by giving the Roc-A-Fella name to Jay, forcing Dash to form a new label, the Damon Dash Music Group. “Anything can happen.”įour months ago, Dash discovered just how true that is, when he lost the cornerstone of his empire – Roc-A-Fella Records itself – to his partner Jay-Z. “They remind me I’ve always got to stay on point,” Dash says. It doesn’t matter that Dash sits atop a $350 million-a-year empire that includes rap music, the fashion label Rocawear, ProKeds shoes, Arma-dale vodka and America magazine.Īnd to this day, Dash keeps the scuffed Nike sneakers he was wearing during the fight in his office, under a Plexiglas museum case labeled “Paris Street Incident, 2002.” Bang, bang!”ĭash still has a scar on his head, but the smacks left a deeper mark. “But then this kid caught me on the head twice with a blackjack. “There were about 17 of them, and I caught a good four or five,” as Dash remembers it. The fight happened three years ago, when he and some pals got jumped by a gang of street thugs in Paris. A DASH OF TROUBLES – After Splitting with Jay-Z, rap mogul Damon Dash is down, but not overĭamon Dash only had his ass whupped once, but he’s still talking about it.
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